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About Us

Woman in sunglasses enjoying wine at a vineyard with scenic mountain views.

Meet Marissa Aquilla

Marissa is a hospitality and estate operations consultant based in Napa Valley, specializing in luxury winery management, UHNW private estates, and integrated hospitality systems.


With over a decade of experience across boutique wineries, vineyard estates, and private client operations, she works at the intersection of operations, hospitality, and strategy. Her expertise spans estate management, food and beverage programs, sales and marketing, financial oversight, and high-touch guest experience design. She is known for bringing structure to complex environments, developing systems, SOPs, and operational frameworks that improve efficiency, profitability, and service quality.


Through NSC Consulting, Marissa advises luxury wineries and family-owned estates on business optimization, including DTC strategy, brand development, e-commerce systems, and sales channel growth. Her approach combines operational rigor with brand sensibility, aligning day-to-day execution with long-term business goals.


In addition to her consulting work, she has held senior leadership role at acclaimed Napa Valley wineries, where she led estate operations, managed teams, and oversaw multimillion-dollar revenue performance. She is a classically trained private chef and certified sommelier, bringing a deep food and wine foundation to her work in hospitality and experience design. Her work is defined by precision, systems thinking, and a focus on elevating both operational performance and guest experience.

Key Services

DTC 

  • Evaluation of experience, Storytelling, Brand Messaging, Relationship Development, Outreach Strategy, Library Depletion, Sales Forecasting, Employee Training, Digital & Print Content Development

Allocation & Club 

  • Creation, Execution, Management, SOP Development, Assessment, and Marketing

E-commerce Marketing

  • Strategy, Design, Execution, Mailing List Assessment, and Management

Events

  • Conceptualize, Connect, Execute, and Generate

Operational

  • Management Evaluation, Training, Assessment and Refinement of Protocols, Best Practices, Data Risk Assessment, Expenditures Evaluation, Inventory Management, Technology & Software Roadmap, Data Migration

Production

  • Grape Sourcing, Bulk Wine Sourcing, Portfolio Development, Bottling, Packaging, Bulk Wine Inventory Management, Contracts

Copyright © 2023 NSC Consulting - All Rights Reserved.


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